Tracking and Leveraging Analytics
In a time where data and its outcomes matter the most, we at ‘analyticsarea’ engage in a two-pronged practice. One – tracking analytics and it’s allied areas, two – leveraging analytics in research and consulting. We work across value-chains, ecosystems, verticals, horizontals and hybrids
Tracking
Analytics and it’s allied areas include a plethora of participants, platforms, technologies, tools, algorithms, models, protocols, products, services and more -> collectively the ecosystem. Under ‘Tracking’ we collect, organize and assimilate information about all the entities in this ecosystem to help our clients gain deeper perspectives.
Leveraging
Research and Consulting with the aid of analytic techniques can help in seeing new perspectives or hidden layers of information. Irrespective of data, the techniques have the ability to produce better reports and consulting deliverables. We make use of all opensource tools, analytics approaches and as well as conventional methodologies.
Services
Research
It is the first step in all our deliverables. It is a systematic thought process aimed at discovering the stimulus. It involves identifying data sources, gathering data, processing data, and setting up data to address the problem statements or goals.
Analysis
We adopt a stream of processes for examining data (qualitative & quantitative) and information alike to identify patterns, conduct tests and capture results . It involves breaking down complex elements into manageable parts, evaluating relationships, and interpreting findings.
Insights
Next, we gather all discoveries gained through analysis and interpretation of data or experiences. Provide clarity on underlying patterns, associations, relationships, or trends using visual entities and paradigms. Insights is essentially the major takeaways.
Recommendations
Lastly, we provide strategies, map innovation paths, and aid improve decision-making by revealing hidden opportunities or potential challenges. It is a phase of culmination of all vital tasks of the engagement to eventually paint a holistic yet actionable plan.